Sam Cannon was Creative Director on Middle of Nowhere, an immersive concert experience created for Meta, directed by Rohan Blair-Mangat and produced by Untold Studios under Executive Creative Director Phil Lee. 

The project inverts the concert-film format. Rather than documenting an existing show, every element — staging, choreography, lighting, camera positions, transitions — was designed from the ground up around the camera, which in VR is the audience's point of view. The setting is Billy Bob's Texas in Fort Worth, the trademarked World's Largest Honky Tonk, with a bull-riding arena inside the building. The visual language draws on cinema, honky-tonk culture, and magical realism, with lighting states by André Petrus built for the headset rather than the room. 

KACEY MUSGRAVES  
META QUEST

ROLE   CREATIVE DIRECTOR
STUDIO   UNTOLD STUDIOS




UNTOLD STUDIOS
EXECUTIVE PRODUCER   ROCHELLE PALMER
EXECUTIVE PRODUCER   IONA GOULDER
EXECUTIVE PRODUCER   RAJ KAPOOR
EXECUTIVE CREATIVE DIRECTOR   PHIL LEE
HEAD OF PRODUCTION   ANNIE AYRES
DIRECTOR   ROHAN BLAIR-MANGAT
CREATIVE DIRECTOR   SAM CANNON
HEAD OF PRODUCTION   TESSA WOOD
PRODUCER   GEM SOULEYMAN
PRODUCER   JORDAN VERNES
DIRECTOR   JEFF COBB
PRODUCER   SARAH ATHAS
POST PRODUCTION SUPERVISOR   JOE RICE
DIRECTOR OF PHOTOGRAPHY   JASMINE SAFAEIAN

MONKS
DIRECTOR   SARAH CANNON
PRODUCER   ZACHARY PETERSON
LINE PRODUCER   ANDREW ORR
PRODUCTION MANAGER   NATHAN ISRAEL
DIRECTOR OF PHOTOGRAPHY  ALAN BUCARIA
ENGINEERS   DEVIN BLOCK   CHASE WEBB
CAMERA OPERATOR   DOUG PRICE
1ST AC   MARCUS JOHANNES
1ST AC   PATRICK MALLEY
DIGITAL IMAGING TECHNICIAN   STEVE FREEBAIRN
SOUND   ERIC SCHILLING

7 CINEMATICS
EXECUTIVE PRODUCER   VINCENT ADAM PAUL
PRODUCER   ADRIAN WESTENDORFF
PRODUCER   JASON LEWIS
PRODUCER   MARK ZENOW
DIRECTOR OF PHOTOGRAPHY   BENJAMIN WALTER
PRODUCER   LARS LARSEN
STEADICAM   ROB OCHTERA
CAMERA OPERATOR   JACK OCHTERA
CAMERA OPERATOR   KYLE THOMAS
TECHNICIAN   CHRISTIAN CHAMBERLAIN
GRIP   JEFFREY C. HOPKINS
ENGINEER   JOHNNY CUNNINGHAM
ENGINEER   TERRY SMITH

THE SAW
EXECUTIVE PRODUCER   KRYSTLE TESOREIRO
EDITOR   BILL DERONDE
EDITOR   TIMOTHY SCHULTZ
COLOUR GRADING   CARLOS VERDUGO
ONLINE EDITOR   RANDY MAGALSKI
MUSIC / SOUND   BRIAN RIORDAN
EXECUTIVE PRODUCER   ERICA POTTER
MUSIC SUPERVISOR   JOE RICE

@SAMCANNON
© SAM CANNON 2026