The project spanned a hero film, stills, and creative direction for the launch — imagery that needed to hold its own in two very different cultural contexts: global sportswear marketing and Korean pop culture at its highest level. The work extended into OOH across Seoul and Tokyo, plus a retail activation at Comme des Garçons in Seoul.
NIKE
ROLE DIRECTOR PHOTOGRAPHER
CAMPAIGN KWONDO 1 PEACEMINUSONE
EXECUTIVE PRODUCERS LANA KIM, JETT STEIGER, KATT KIM
HEAD OF PRODUCTION LAUREN SKILLEN
DIRECTOR SAM CANNON
PRODUCER SUMMER WRIGHT
1ST AD LEAH KIM
DP ANDY KIM
GAFFER 윤승남
PRODUCTION DESIGNER MINKYU JEON
STYLIST YEYOUNG KIM
HAIR GABE SHIN
MAKEUP SUNG SEOK OH
CHOREOGRAPHER MONIKA SHIN
HEAD OF POST PRODUCTION DAVID LAWRENCE
PRODUCER MORGAN ENFIELD
POST HOUSE FLAWLESS POST
EDITOR VALE GUALDI
COLORIST HARRY LOCKE IV
VFX ANDREW DOLE
TALENT JUNGLE, DEUKIE, HOREA, LEE JUNG, IBAN, WOOSEOK, AISHA, NAOMI
BEHIND THE SCENES IMAGERY CAPTURED BY SOL JI PARK