SAM CANNON

WORK   INFO

For Poppy's album Negative Spaces, Sam collaborated with the artist to develop a visual world that extended across every medium it touched — from screen to stage to physical object. She concepted and photographed the album cover, and directed the visuals for eight single releases — digital artwork, music videos, and dozens of editorial images. That vision carried into the live show, where Sam created the screen visuals alongside a range of tour content, including a doll, fabricated for the production, that spoke directly to the audience during the performance.

POPPY  
NEGATIVE SPACES
ROLE   CREATIVE DIRECTOR   DIRECTOR   PHOTOGRAPHER













































Few collaborators have shaped Sam's work the way Poppy has. Sam is drawn to her aesthetic and to her refusal to be boxed in by genre, and she is endlessly inspired by the clarity of her vision and how openly she collaborates — clear about what she wants, generous about how to reach it. 

A body of work this size is made by many hands: fabricators, hair and makeup artists, stylists, photo and motion teams who turned a shared idea into images, objects, and a live show. Sam is grateful to Poppy for the trust, to those teams for the craft, and for the chance to keep building one visual world across so much work.

PRODUCTION PARTNER   PHOTOBOMB

PRIMARY TEAM
DP   PATRICK JONES
MUA   JAIME DIAZ
STYLIST   SHALEV LAVAN
HAIR   PRESTON WADA
NAILS   GUADALUPE OCARANZA
COLORISTS   LINDSEY AMAZUR   CARLOS FLORES ESPINOZA WITH FORAGER
RETOUCHING   NATALY TRACH

ALBUM ARTWORK
LIGHTING DESIGN   EVADNE GONZALEZ
PHOTO ASSIST   ALEX KENNEDY

NEW WAY OUT
GAFFER   NATE THOMSON
KEY GRIP   CARL STEWART
HAIR   RACHEL LITA

THEY’RE ALL AROUND US
GAFFER   SHAN LILJESTRAND
KEY GRIP   CARL STEWART
ANIMAL TRAINER   BENAY KARP
CGI   ZOLLOC
LOCATIONS & EQ   BLT STUDIOS

UNRAVEL
GAFFER   SKOTT KHUU
GRIP   AMBER JONES
SET DESIGNER   JASON JENSON
LOCATIONS & EQ   STUDIO ELEVEN43

THE CENTER’S FALLING OUT
1ST AC   KYLE SUMMERS
GAFFER   TATE MCCURDY
BEST BOY   IAN JACKSON
EDITOR   GIANLUIGI CARELLA
LOCATIONS & EQ   A VERY GOOD SPACE

CRYSTALLIZED
DP   STEVEN PRIOVOLOS
GAFFER   MARLON O'BRIEN
KEY GRIP   SHUN GOLDIN
LOCATIONS & EQ   SMASHBOX STUDIOS

TOUR VISUALS
PRODUCER   MORGAN ENFIELD
PRODUCTION COORDINATOR   MORGAN SAGE
1ST AC   ASHLEY CHRICHTON
MUA   ZAHEER SUKHNANDAN
3D SCANS   COKREEATE
NOTCH DESIGNER   JACOB VINSON
NOTCH DESIGNER   EDGAR ZUÑIGA
DOLL FABRICATION   SARA PAQUETTE   NANCY PARCZYK
FILM PROCESSING   POST MIX FILM LAB

TALENT COORDINATOR   JORDYN DAY
SPECIAL THANKS   JAKE TRIOLA WITH NOTCH

@SAMCANNON

© SAM CANNON 2026